|2018 - Pre-Show
To get an editor interested in your release, make it newsworthy with:
At the Show
Use press kits to get hard news about your company and products to the media. Most shows offer a press room onsite. Contact your show's Marketing Department to confirm. Bring enough kits for the pressroom and your booth. Include:
Note: What is a press kit?
Press kits are a one-stop source for the media to get information about your company and products. Most shows have a press room on or near the show floor. Contact your marketing representative for information regarding that room or booth#. Information included in the kit should be kept simple and to the point - journalists are not interested in marketing materials; they are after hard news. The best kits are enclosed in a folder that is marked clearly on the outside with the company's name and booth #. Some members of the media prefer an electronic press kit - online or CD-ROM's. These electronic kits should contain the same information as hard copy kits.
A press conference can gather a lot of media with a good planning. Some topics that would interest the media include: New products or technologies
After the show a release will be sent to the media who attended the show. Include: