GET PRESS COVERAGE

2022- Pre-Show To get an editor interested in your release, make it newsworthy with: New technology First-time or unique product introductions Show-related promotions and events Product improvements Notification of mergers/acquisitions At the Show Use press kits to get hard news about your company and products to the media. Most shows offer a press room onsite. Contact your show's Marketing Department to confirm. Bring enough kits for the pressroom and your booth. Include:   Press releases Photos with captions Your company logo Supporting literature A technical specifications list A business card or contact information Note: What is a press kit? Press kits are a one-stop source for the media to get information about your company and products. Most shows have a press room on or near the show floor. Contact your marketing representative for information regarding that room or booth#. Information included in the kit should be kept simple and to the point - journalists are not interested in marketing materials; they are after hard news. The best kits are enclosed in a folder that is marked clearly on the outside with the company's name and booth #. Some members of the media prefer an electronic press kit - online or CD-ROM's. These electronic kits should contain the same information as hard copy kits. Press Conferences A press conference can gather a lot of media with a good planning. Some topics that would interest the media include: New products or technologies Company announcements Introduction of a new member of your executive team Revealing research available for the first-time ever in your booth Presenting any celebrities that may be appearing in your booth Post-Show After the show a release will be sent to the media who attended the show. Include: A recap of all activity in your booth The products that attracted the most attention and why Future expectations relating to your company's new products Any upgrade to information contained in your press releases during the show