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2022- Pre-Show
To get an editor interested in your release, make it newsworthy with:
- New technology
- First-time or unique product introductions
- Show-related promotions and events
- Product improvements
- Notification of mergers/acquisitions
At the Show
Use press kits to get hard news about your company and products to the media. Most shows offer a press room onsite. Contact your show's Marketing Department to confirm. Bring enough kits for the pressroom and your booth. Include:
- Press releases
- Photos with captions
- Your company logo
- Supporting literature
- A technical specifications list
- A business card or contact information
Note: What is a press kit?
Press kits are a one-stop source for the media to get information about your company and products. Most shows have a press room on or near the show floor. Contact your marketing representative for information regarding that room or booth#. Information included in the kit should be kept simple and to the point - journalists are not interested in marketing materials; they are after hard news. The best kits are enclosed in a folder that is marked clearly on the outside with the company's name and booth #. Some members of the media prefer an electronic press kit - online or CD-ROM's. These electronic kits should contain the same information as hard copy kits.
Press Conferences
A press conference can gather a lot of media with a good planning. Some topics that would interest the media include: New products or technologies
- Company announcements
- Introduction of a new member of your executive team
- Revealing research available for the first-time ever in your booth
- Presenting any celebrities that may be appearing in your booth
Post-Show
After the show a release will be sent to the media who attended the show. Include:
- A recap of all activity in your booth
- The products that attracted the most attention and why
- Future expectations relating to your company's new products
- Any upgrade to information contained in your press releases during the show
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